What I’ve Been Up To Lately
Ampula
Founding Designer
2020 - Present
Founding team member. Architecting and executing everything that is customer-facing including brand, app infrastructure and design, product concepts, industrial design and packaging
Kasa Smart by TP-Link
Senior Manager, UX/UI
2016 - 2020
Design lead for the Kasa Smart smart home mobile apps. Raised the app rating to 4.8 stars while simultaneously adding over 20 NPIs alongside countless features, built and mentored the design team in San Jose and Shenzhen, lead the design of all customer-facing features
What I Was Up To A While Ago
Insteon
Designer
2013 - 2016
While at Insteon, I was involved with nearly every customer-facing design-related project that included substantial marketing efforts as well as design efforts for the Insteon apps and hardware products.
Even Longer Ago
Apple
Mac Genius
2008 - 2013
Repaired relationships with customers through friendly troubleshooting of their Macs, iPhones, and iPads at the Apple Store, Fashion Island
Accomplishments
Architected and executed a complete app redesign for scalability and brand cohesion with Kasa Smart 2.0 while maintaining a rigorous NPI schedule of about 12 products per year with an active user base of about five million customers
Deployed an end-to-end design system for Kasa Smart to manage an intense product pipeline with a small design team
Raised the Kasa Smart app rating to 4.8 stars while supporting five million customers with a design team of six by consistently delivering top-tier features that, based on review feedback, delighted customers
Shipped over 40 different hardware smart home products across six categories in four years with a team of six designers
Executed high-profile partner projects including Amazon Certified for Humans, Works with Alexa, Works with Hey Google, Works with Nest, Apple Watch App Featured in a WWDC Keynote, and Apple HomeKit support
Fostered cross-team collaboration with design sprints for solving novel problems leveraging the process outlined in Sprint by Jake Knapp
Enhanced design literacy with open-to-all cross-team recurring “Less but Better” brown bag design discussions to engage everyone’s critical thinking about design and how they are active participants
Skills
Software Product Design
Competitive Analysis
Usability Testing
User Survey Writing
IA Diagraming
Wire Framing
Digital Prototyping
Technical Writing
Hardware Product Design
Sketching
3D Surface Modeling
3D Printing
Laser Cutting and Engraving
CnC Cutting
Miscellaneous
POP and Retail Display Design
Video Editing
Motion Graphic Design
Working Environments and Tools
Methodologies
JIRA + Confluence
Agile Development
SCRUM
Design Sprints
Tools and Software
Figma
Illustrator
InDesign
Invision
Keynote
Mail Chimp
Motion
Photoshop
Principle
Prismic
Rhino 3D
Sketch
Squarespace
Typeform
Zeplin
Where I Went to School
University of California, Irvine
Bachelors of Arts
Film & Media, Digital Art
Recent Projects
2021
2020
2019
2018
2017
2016 and Earlier
Project information available upon request