Other Projects
Packaging, Guides, Marketing and More
Quick Start Guides
Printed Quick Start Guides for a variety of products and kits. Our goal was to get customers ready for the app as quickly as possible. For some devices, this mean just plugging things in. For others, we included wire-in install guides as part of the printed material.
Different Styles
Several different styles were employed during my time at Insteon.
Once I began desinging custom packaging, we modified the guides to fit the form factor of the box while trying to keep the content essential.
Packaging Redesign
Insteon devices had been shipped in plain white boxes adorned with a basic white label. We wanted something that was more premium while maintaining the same low cost.
I also wanted to convert everything to fully recyclable packaging (no plastic or poly bags) and minimize the volume as much as possible for shipment.
Our ideal finish product would work well for online sales as well as potential in-store retail.
I Love Templates
It took multiple passes to arrive at the basic packaging layout but once our Director of Marketing was satisfied, we had a template to follow.
I designed the die lines for the outer color box, the die lines for the inner product support structure and all of the artwork.
This became a rolling update for almost all of Insteon’s products and was instituted over the course of about six months.
Industrial Design
My first foray into industrial design was done in conjunction with our mechanical engineer. He introduced me to Rhino as a step-up from Google Sketchup and we collaborated on creating a simple and attractive motion sensor.
Consumer Electronics Show
In 2016, Insteon wanted to make a splash with a 20-foot booth at CES. I contributed to a variety of the design elements for the booth. I’ve included a few items from the show below.
Printed Product Catalog
I performed the layout, design and copywriting functions for the catalog and worked with our Director of Marketing and Executive Liaison to ensure content was concise and polished.
Promotional Posters
Above are the various promotional posters used in the CES booth. They were designed to highlight the variety of integrations the team had been working to deliver in the past year. I created all of the 3D models and renders along with the related artwork and copywriting.
Product Displays
We took a variety of hardware devices to CES and I designed the above display stands to hold the product in-situ without requiring complex infrastructure. I designed the layouts and worked with a local woodworker to convert the designs to CnC-milled plywood stands.